CONFIDENTIAL · 2026
THE WORLD OF NAVA UG
CHAUSSEESTRASSE 37 · 10115 BERLIN
DISTRIBUTOR DECK & LOOKBOOK
INDEX
NAVA · 2026
Distributor deck & lookbook
Berlin · MMXXVI
02
WHY NAVA NOW
NAVA · 2026

PEOPLE ARE NOT
BUYING ANOTHER
CANDLE.

THEY ARE BUYING
A REASON TO
LIGHT ONE.

Consumers are becoming more intentional with how they spend. They are choosing products that create a feeling, tell a story or mark a moment.

NAVA sits at the intersection of emotional gifting, premium home fragrance and accessible luxury.

For the shelf
Clear emotional naming.
Strong visual differentiation.
Built to be gifted.
For the buyer
Moments over notes.
Stories over ingredients.
Immediate emotional logic.
For distribution
Premium positioning.
Accessible price point.
Scalable production.
03
PROOF
NAVA · 2026
Proof & traction

A BRAND
WITH REAL
PULL.

NAVA has already shown demand across independent retail, gifting and wholesale channels. The next phase is structured market-by-market distribution.

100+
Retail partners
Independent concept stores, gift shops and lifestyle retailers.
11+
Markets
Across Europe & Turkey.
2024
Founded
Female-founded Berlin brand with clear emotional positioning.
DACH
Goodlabels
Distribution partnership signed for Germany, Austria and Switzerland.
04
WHY IT SELLS
NAVA · 2026
Retail logic

DESIGNED
TO BE
PICKED UP.

NAVA products are built to create an immediate emotional response on the shelf. The customer does not need to understand fragrance notes first — they understand the feeling.

01

GIFTABLE

Emotional product names make the candles easy to choose for birthdays, care packages, homes, breakups, new beginnings and everyday rituals.

02

SHELF-READY

Clean labels, strong naming and premium packaging create visual differentiation in a crowded home fragrance category.

03

EASY TO SELL

Retail staff can merchandise by mood, occasion or collection — not only by scent family.

04

MARKET FIT

Premium enough to feel special, accessible enough to drive gifting and repeat purchases.

05
THE HOUSE
NAVA · 2026
Brand system

A HOUSE OF
MOMENTS,
BUILT LIKE
A SYSTEM.

NAVA starts with feelings people already recognise — then turns them into clear product concepts, giftable formats and trade-ready collections.

The result is a brand that feels emotional to the customer, but structured for the retailer and distributor.

01 / Concept
Emotional hooks before fragrance notes.
Names people understand instantly.
02 / Object
Premium formats.
Clear visual hierarchy.
Built to be gifted.
03 / Trade
Barcodes, compliance files,
pricing logic and reorder-ready
sales assets.
06
Collection One

MOMENTS
OF LIFE.

10
COLLECTION ONE — MOMENTS OF LIFE
The Collection

Meet our latest
creation.

The most relatable items on the shelves — scents of real moments.

Three Scents
01Deliciously complex.
02Like the happy scents of life.
03Home, distilled.
07
01 / MOMENTS OF LIFE
N°01
Deliciously Complex candle on maroon
THE WALLFLOWER. THE MAIN CHARACTER. THE QUIET ONE. THE DIVORCED ONE. THE FOUNDER. THE FINANCE ONE. THE LIFE OF THE PARTY. THE ONE WHO LEFT EARLY. THE DREAMER. THE REALIST. THE SOFT ONE. THE TOUGH ONE. THE RICH ONE. THE POOR ONE. THE UNDERDOG. THE LATE BLOOMER. THE CLEAN GIRL. THE MOB WIFE. THE NONCHALANT ONE. THE GIRLBOSS. THE IT-GIRL. THE OFFICE SIREN. THE GYM RAT. THE OLD MONEY ONE. THE GOOD WIFE. THE CORPORATE BADDIE. THE 5-TO-9. THE DEMURE ONE. THE HEALED ONE. THE STILL-HEALING ONE. THE HOPELESS ROMANTIC. THE CHRONICALLY SINGLE ONE. THE LOUD ONE. THE SILENT ONE. THE COOL ONE. THE FUNNY ONE. THE LAME ONE. THE EVERYTHING. THE NOTHING. THE BOTH.
DELICIOUSLY COMPLEX.
Jasmine · Saffron · Amberwood
08
01 / MOMENTS OF LIFE
N°01

DELICIOUSLY COMPLEX.

Jasmine · Saffron · Amberwood

A scent for every version of you — natural soy wax, hand-poured in the NAVA atelier, Berlin.

TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940319NAV-CAN-DELCOM-250ML€13.50€26.90
100 ml4262569940326NAV-CAN-DELCOM-100ML€7.50€14.90
09
02 / MOMENTS OF LIFE
N°02
Like the Happy Scents of Life candle on yellow
THE FIRST SUNRISE. THE YES. THE HAPPY TEARS. THE FIRST HELLO. THE MORNING COFFEE. THE ACCEPTANCE LETTER. THE FIRST PAYCHECK. THE “YOU DID GOOD.” THE BELLY LAUGH. THE PILLOW STILL WARM. THE LOUD KITCHEN. THE DOG AT THE DOOR. THE SLOW DANCE IN THE KITCHEN. THE FLOWER FROM A KID. THE “I LIKE YOU BACK.” THE NEW KEYS. THE LAZY SUNDAY. THE DREAM JOB. THE DREAM CITY. THE GOOD NEWS CALL. THE FIRST STEPS. THE WINDOW SEAT. THE GRADUATION. THE REUNION HUG. THE INSIDE JOKE. THE ROAD TRIP. THE FIRST WARM DAY. THE SAND BETWEEN TOES. THE COLD DRINK IN THE SUN. THE MADE-UP AFTER A FIGHT. THE SONG THAT’S YOUR SONG. THE SURPRISE FLOWERS. THE BREAKFAST IN BED. THE CLEAN SHEETS. THE NAP IN THE LIGHT. THE “WE’RE PREGNANT.” THE FULL TABLE. THE GRANDMOTHER’S HANDS. THE FIRST DANCE. THE “I’M PROUD OF YOU.” THE “ALMOST HOME” TEXT. THE MISSING THEM. THE “I LOVE YOU.” THE MAYBE. THE THANK YOU. THE LOVE. THE LOVE. THE LOVE. ALL IN A JAR.
LIKE THE HAPPY SCENTS OF LIFE.
Green Tea · Tangerines
10
02 / MOMENTS OF LIFE
N°02

LIKE THE HAPPY SCENTS OF LIFE.

Green Tea · Tangerines

The little moments, bottled — natural soy wax, hand-poured in the NAVA atelier, Berlin.

TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml04262569940395NAV-CAN-HAPPY-250ML€13.50€26.90
100 ml04262569940401NAV-CAN-HAPPY-100ML€7.50€14.90
11
03 / MOMENTS OF LIFE
N°03
Home, Distilled candle on terracotta
THE WEIGHT OF THE FIRST KEYS. THE FIRST NIGHT ON THE FLOOR. THE BOXES EVERYWHERE. THE BREAD IN THE OVEN. THE KETTLE WHISTLE. THE MORNING COFFEE. THE WINE AT DUSK. THE FRIENDS WHO STAY. THE LOVER AT BREAKFAST. THE RAIN ON THE ROOF. THE FIRST SNOW FROM INSIDE. THE CANDLE LIT FOR NO REASON. THE WARM COOKIES. THE SLOW MORNINGS. THE CREAKY STAIR YOU KNOW. THE LAUNDRY-WARM PILE. THE SHOES BY THE DOOR. THE KEYS IN THE BOWL. THE PLANT ON THE SILL. THE WHISPERED GOODNIGHTS. THE WELCOME-HOMES. THE CAT IN THE WARMEST CHAIR. THE DOG AT YOUR FEET. THE SUNDAY ROAST. THE DISHES AFTER DINNER. THE MOVIE NIGHT. THE FIRST FIRE OF AUTUMN. THE OPEN WINDOWS IN SPRING. THE FAMILIAR MUG. THE DOG-EARED BOOK. THE CORNER THAT’S ONLY YOURS. THE HALF-ASLEEP TALK. THE BOARD GAMES THAT END IN LAUGHTER. THE COZY HUSH. THE HOUSE THAT KNOWS YOU. THE “STAY A LITTLE LONGER.” DISTILLED IN A JAR.
HOME, DISTILLED.
Blended Sandalwood
12
03 / MOMENTS OF LIFE
N°03

HOME, DISTILLED.

Blended Sandalwood

Everything that makes a home a home — natural soy wax, hand-poured in the NAVA atelier, Berlin.

TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940296NAV-CAN-HOMDIS-250ML€13.50€26.90
100 ml4262569940340NAV-CAN-HOMDIS-100ML€7.50€14.90
13
Collection Two

HEALING
SERIES.

18
COLLECTION TWO — HEALING SERIES

Four candles.
A complete
healing journey.

The fastest-growing category in wellness retail.

The Collection
01Manifesting Dreams
02Letting Go
03Inner Light
04The Divine Feminine
14
01 / HEALING SERIES
N°01

MANIFESTING DREAMS

Floral Heart · Soft Musk

Every journey begins with a vision. Light it when you set intentions, journal, or begin something new. Delicate florals open the mind; warm musk roots the dream in the present.

ManifestationIntentionPossibility
TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940166NAV-CAN-MANDR-250ML€15€29.90
100 ml4262569940159NAV-CAN-MANDR-100ML€8.50€16.90
15
02 / HEALING SERIES
N°02

LETTING GO

Jasmine · Sandalwood

Clearing space for what's next. Jasmine blooms with a soft, liberating radiance; deep sandalwood holds you steady. The ultimate breakup gift and our most-gifted candle.

ReleaseClarityRenewal
TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940142NAV-CAN-LETGO-250ML€15€29.90
100 ml4262569940135NAV-CAN-LETGO-100ML€8.50€16.90
16
03 / HEALING SERIES
N°03

INNER LIGHT

Lavender · Vanilla

After the vision, after the release — stillness. Soft lavender quiets the mind; warm vanilla wraps you in safety. The chapter of self-recognition.

StillnessSelf-lovePresence
TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml04262569940043NAV-CAN-INL-250ML€15€29.90
100 ml04262569940036NAV-CAN-INL-100ML€8.50€16.90
17
04 / HEALING SERIES
N°04

THE DIVINE FEMININE

Orange · Patchouli

The final chapter, the most powerful. Bright orange blazes with confidence; deep patchouli roots you in your own strength. The candle of arrival.

PowerConfidenceWholeness
TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940180NAV-CAN-DIVFEM-250ML€15€29.90
100 ml4262569940173NAV-CAN-DIVFEM-100ML€8.50€16.90
18
Collection Three

THE
ORIGINALS.

24
COLLECTION THREE — THE ORIGINALS

Where it began.
The scents that built NAVA.

The Collection
No. 1 Hammam.
Bosphorus Breeze.
19
01 / THE ORIGINALS
N°01

NO. 1 HAMMAM

Clean Soap · Ancient Rituals

Warm, clean, and grounding — a tribute to the ritual of the Turkish hammam and ancient Anatolian bathing traditions.

HeritageCleanGrounding
TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940241NAV-CAN-HAMMAM-250ML€12.50€24.90
100 ml4262569940234NAV-CAN-HAMMAM-100ML€6€11.90
20
02 / THE ORIGINALS
N°02

BOSPHORUS BREEZE

Jasmine · Sea Salt

Fresh jasmine over clean sea salt — the open air along the Bosphorus, the strait between two continents that NAVA was born beside.

FreshMarineOpen
TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940272NAV-CAN-BOSBR-250ML€12.50€24.90
100 ml4262569940371NAV-CAN-BOSBR-100ML€6€11.90
21
Collection Four

THE EARTH
COLLECTION.

28
COLLECTION FOUR — THE EARTH COLLECTION

Rooted in nature.
Botanical, honest, warm.

The Collection
Ylang-ylang & Fig.
Orange & Patchouli.
22
01 / EARTH COLLECTION
N°01

YLANG-YLANG & FIG

Ylang-ylang · Fig

A lush, botanical pairing — creamy ylang-ylang flower softened by ripe green fig. Warm, natural, and quietly luxurious.

BotanicalLushNatural
TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940227NAV-CAN-YLANGFIG-250ML€12.50€24.90
100 ml4262569940210NAV-CAN-YLANGFIG-100ML€6€11.90
23
02 / EARTH COLLECTION
N°02

ORANGE & PATCHOULI

Orange · Patchouli

Bright orange lifted over deep, earthy patchouli — a grounded, sun-warmed scent that bridges citrus brightness and earthy depth.

EarthyBrightGrounded
TRADE TERMS · 50% MARGIN
SizeGTIN / SKUWholesaleRRP
250 ml4262569940203NAV-CAN-ORGPAT-250ML€12.50€24.90
100 ml4262569940197NAV-CAN-ORGPAT-100ML€6€11.90
24
TRADE PRICE LIST

WHOLESALE PRICING.

EUR, ex-works Berlin, excl. VAT. Distributor net pricing set per territory & volume. All sizes carry a 50% retail margin.

ProductSizeGTINWholesaleRRP
Moments of LifeDeliciously Complex250 ml4262569940319€13.50€26.90
100 ml4262569940326€7.50€14.90
Moments of LifeLike the Happy Scents250 ml04262569940395€13.50€26.90
100 ml04262569940401€7.50€14.90
Moments of LifeHome, Distilled250 ml4262569940296€13.50€26.90
100 ml4262569940340€7.50€14.90
25
TRADE PRICE LIST

WHOLESALE PRICING.

EUR, ex-works Berlin, excl. VAT. Distributor net pricing set per territory & volume. All sizes carry a 50% retail margin.

ProductSizeGTINWholesaleRRP
Healing SeriesManifesting Dreams250 ml4262569940166€15€29.90
100 ml4262569940159€8.50€16.90
Healing SeriesLetting Go250 ml4262569940142€15€29.90
100 ml4262569940135€8.50€16.90
Healing SeriesInner Light250 ml04262569940043€15€29.90
100 ml04262569940036€8.50€16.90
Healing SeriesThe Divine Feminine250 ml4262569940180€15€29.90
100 ml4262569940173€8.50€16.90
26
TRADE PRICE LIST

WHOLESALE PRICING.

EUR, ex-works Berlin, excl. VAT. Distributor net pricing set per territory & volume. All sizes carry a 50% retail margin.

ProductSizeGTINWholesaleRRP
The OriginalsNo.1 Hammam250 ml4262569940241€12.50€24.90
100 ml4262569940234€6€11.90
The OriginalsBosphorus Breeze250 ml4262569940272€12.50€24.90
100 ml4262569940371€6€11.90
Earth CollectionYlang-ylang & Fig250 ml4262569940227€12.50€24.90
100 ml4262569940210€6€11.90
Earth CollectionOrange & Patchouli250 ml4262569940203€12.50€24.90
100 ml4262569940197€6€11.90
27
PROVEN SELL-THROUGH

IT MOVES.

100+
Retail stockists across Europe
12K+
Units sold to date

NAVA candles sell through across independent retail, concept stores, and gifting.

28
LOGISTICS & COMPLIANCE
NAVA · 2026

READY TO SHIP.

Country of Origin
Hand-poured in Berlin, Germany
Wax
Natural soy wax
Compliance
EU CLP / GHS labelled
Certifications
IFRA · MSDS / SDS · Soy wax certificate
Barcodes
GTIN assigned per SKU
HS Code
3406.00
Incoterms
EXW Germany
Others on request
Warehouse
Sarstedt, Germany
Logistics Partners
FedEx · DHL · UPS
Payment Terms
Net 30
Sustainability
Reusable glass vessels · Kraft carton packaging · Kraft product cards · Natural soy wax
29
PARTNERSHIP

BUILT TO DISTRIBUTE.

NAVA is structured for scale: small-batch quality at distribution volume, a complete asset toolkit, and a brand with proven sell-through across 100+ European stockists.

Trade Margin
By agreement

Distributor pricing structured to protect both partner and retail margin across the range.

Territory
By Market

Partnerships agreed market by market, with volume commitments defined per territory.

Capacity
50,000 / mo

Around 50,000 units per month — small-batch quality at distributor scale, with headroom for sustained reorders.

Lead Time
3–6 weeks

Production and fulfilment window are confirmed per order volume at agreement stage.

30
NEXT STEPS

A distribution
partnership.

We work with a selected number of partners per market. We would welcome a conversation about bringing NAVA into your network, and can share full trade terms, samples, and capacity on request.

Contact
Aysegül Ayhan — Founder
Email
aysegul@navacandles.de
Phone
+49 152 558 06 856
Web
navacandles.de
NAVA · BERLIN · EST. 2024 · CONFIDENTIAL
31